Bad vs. Good Instagram post - do you want more engagement?

Hello NAIL QUEENS! 👑

You are posting and you're engagement is still falling?

What makes a post GOOD if you have a business profile?

Here are my advices for you:

 ❌ Targets everyone! (Example: you are not specific to whom you are talking.)

✅ Targets your ideal customer! (Example: you need to talk to women, mums, business women, ect.)

❌ Has no particular point! (Example: only photo of nails, without caption.)

✅ Offers a solution to a problem! (Example: how to take care of your nails.)

❌ Has no purpose! (Example: only photo of nails or your dog/cat. )

✅ Has a purpose! (Example: help with advice, be funny, educational, ect.)

❌ It's complicated and full of professional terminology. (Example: you are using words like proximal fold, nail matrix, polimerization, exothermal reactions, ect. )

✅ It's easy to understand. (Example: heat spikes, nails lifting, cuticle, curing, ect.)

❌ It's self serving. (Example: only plain pictures of nails.)

✅ Provide value. (Example: be educational, give them advices, tutorials how to do hand massage, ect. )

❌ Has no call to action! (Example: no phone, link, email, web site, ect.)

✅ Has a clear call to action! (Example: you ask them to call, visit page, go to link (not all at once, just one call to action :)

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Nina I. Hribar

author of Nail Master Book